THE INFLUENCE OF CUSTOMER NEEDS ON INNOVATION
This study explored the influence of customer needs on innovation, focusing on objectives to assess how understanding customer needs drives innovation, evaluate its impact on product development, and determine its role in competitive advantage. A survey research design was utilized to capture comprehensive data from a broad sample, providing robust findings. Taro Yamane’s formula was used to determine a sample size of 340 respondents from the technology sector in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. Findings indicated that understanding customer needs is crucial for driving innovation, product development, and maintaining competitive advantage. Recommendations include investing in customer research and leveraging insights to drive continuous innovation and market relevance.
ABSTRACT
The study aimed at assessing the effect of leadership styles on employees’ performance at Kaduna South Lo...
Abstract
The study examined the effect of information communication technology on the academic performance of students i...
ABSTRACT
This study, sets to investigate the role of small scale enterprise on the economic development...
ABSTRACT: Strategies for Promoting Diversity and Inclusion in Technical Education are crucial for creating equitable learning environments and...
ABSTRACT
The crisis that has rocked the Global economy in the past few year has been nothing but of great interest to go...
Abstract
This study examines A Comparative Assessment of the Use of "ICT" in Teaching Biology in Some Selected...
Background Of Study
It is impossible to overstate the importance of funds to any firm, whether private...
ABSTRACT
This study examines the impact of stock market development on economic growth in Nigeria using annual time series data covering...
ABSTRACT
Eulophia species are cultivated worldwide; it is one of the largest orchid‘s genera in Africa. They are believed to cure m...
ABSTRACT
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN FINANCIAL TRANSPARENCY: This study aims to (i) explore the critical roles governmental a...